Visual Credibility

This relates to how your visuals reflect your professionalism.

The key question is: Do you look professional and trustworthy?

HOW IT SHOWS UP

If your website is missing this pillar, it can show up in several ways. 

Maybe your scattered website layout is giving off “DIY” vibes, the photos are a bit blurry, or the inconsistent use of colors is creating a disheveled look. 

Maybe you honestly don’t know what’s off. That’s okay too. 

But you know that when you go to your website your coaching business somehow visually looks less established than it is. 

This can make potential clients underestimate your credibility or hesitate before making an inquiry, even when your results are clearly good. Especially if your clients really care about aesthetics–consciously or unconsciously. 

WHAT TO DO ABOUT IT

  • Who is your ideal client?

    Are they young, hip millennials? CEOs who care about who they associate with? People who don’t care about design at all? What visually do they need to see from you to trust you as the expert? 


    Who are you?

    How do you show up for your clients? Does how you dress for a client meeting match how your website looks? 

  • Can you pinpoint what’s visually not working? Is it the layout, fonts, colors, photos? A bit of everything? 

    If you’re not sure, ask a design friend to take a look at your website. Or hire me for a Brand & Website Compass, this is my jam.

  • Sometimes a decision to use the SAME 1-3 colors, and 1-2 fonts EVERY SINGLE TIME, can make your site feel more professional. No joke. 


    And touching up your typography a notch with some nice spacing and capitalization, can subtly elevate the feeling of your website.

one ACTION STEP

My favorite way to improve a website visually is to get a professional photoshoot. This will do wonders to your website! 

If it’s been a few years or your pictures are not doing you justice, your action step is to book a photoshoot with a brand (or wedding!) photographer this today! 

There are 4 Pillars of an Highly-Effective Website. Curious what the others are? Read about them here

Visual Credibility

Clear & Distinct Messaging

5-Star Client Journey

Consistent Visibility

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